In early November, the young artist Paris Sergiou embraced the challenge of transforming the lobby of White Pearl, our latest residential block, into a captivating entrance that effectively communicates a strong visual connection between the interior and the urban environment.
At St Chara, we hold a strong conviction in the profound impact of art on elevating the vibrancy and worth of a space. Incorporating artworks inside our finished residential projects has been a longstanding practice of the Company, which significantly contributes to transforming our buildings into welcoming and comforting homes.
For our newly realised apartment block White Pearl, we opted for a novel artistic route. In early November the nineteen-year-old painter Paris Sergiou graciously accepted our invitation to create a wall mural for the building’s lobby. His final piece is a stunning, abstract painting attained by free-flowing, two-tonal brushwork over a five-by-two meters wall. The artist’s gestures are irregular, bluntly honest, and energetic.
Titled “Transformation”, the mural takes up a prominent position inside the lobby and it is furthermore visible from two large openings with unobstructed street views. Through the impactful integration of Paris Sergiou’s commissioned artwork, our aim was to establish a meaningful connection, not just with the building’s tenants but also with the immediate neighbourhood and all the passersby.
The incorporation of art in the real estate industry has long been recognised for its ability to enhance the appeal and uniqueness of buildings. Integrating art into property development does not only garner community support and appreciation for embracing culture, but it also has the potential to enhance the living experience of prospective buyers who want to feel connected to the spaces where they live, work, and play.
About the Artist
Paris Sergiou was born in 2004 in Nicosia, Cyprus. From a very young age, he displayed a real talent for painting and a preference for large-scale works. He has exhibited as a solo artist at ARTos Foundation in Nicosia (2020) and has scheduled solo exhibitions at Diatopos Gallery in Nicosia (2024) and Artifact Gallery in Manhattan (2025). Recently, Paris participated in a group show at #topikap.kato in Thessaloniki and exhibited his works at the Alexandria Library. He has also completed a two-week residency at Centro Negra in the Murcia area of southern Spain (AADK Spain), where he painted on site, and a month-long residency at Farm Studio in Rajasthan.
